Brewing Employee Commitment at Starbucks Coffee

Our feature case this issue is Starbucks Coffee, which has enjoyed phenomenal success in recent years primarily by having a strategy of treating employees like partners. Nancy Austin shares her insights on the impact of recognition on attracting and retaining employees, corporate change, and avoiding a "silver bullet." We share findings from a recent American Express Incentives Survey, which ranks "personal feedback" as the number-one employee incentive today. We also describe how the power of an idea is systematically harnessed through I-Power, the simple yet innovative suggestion program pioneered by Boardroom, Inc., that can create unprecedented cost savings, productivity, and employee morale for your organization.

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